{"id":71677,"date":"2025-10-01T09:49:15","date_gmt":"2025-10-01T16:49:15","guid":{"rendered":"https:\/\/mcecleanenergy.org\/?post_type=tribe_events&#038;p=71677"},"modified":"2025-10-01T09:49:15","modified_gmt":"2025-10-01T16:49:15","slug":"selling-the-switch-inside-the-heat-pump-sales-playbook","status":"publish","type":"tribe_events","link":"https:\/\/mcecleanenergy.org\/de\/event\/selling-the-switch-inside-the-heat-pump-sales-playbook\/","title":{"rendered":"Den Wechsel verkaufen: Einblicke in das W\u00e4rmepumpen-Verkaufsbuch"},"content":{"rendered":"<p>Entdecken Sie, was es wirklich braucht, um W\u00e4rmepumpen auf dem heutigen Markt zu verkaufen! Nehmen Sie an einer dynamischen Anbieterpr\u00e4sentation und einer Podiumsdiskussion teil, bei der Strategien, Botschaften und Marketinginstrumente aus der Praxis vorgestellt werden - was funktioniert, was nicht, und wie man das Z\u00f6gern der Verbraucher in Bezug auf Kosten und Leistung \u00fcberwinden kann.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover what it really takes to sell heat pumps in today\u2019s market! Join top contractors and distributors for a dynamic vendor showcase and panel discussion exploring real-world strategies, messaging, and [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":71684,"template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[734,537,426,877,780],"tribe_events_cat":[629],"class_list":["post-71677","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-air-conditioning","tag-contractorselectrificationworkforce-development","tag-electrificationcustomer-programs","tag-green-workforce-pathways","tag-heat-pump-water-heater","tribe_events_cat-contra-costa-county","cat_contra-costa-county"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Selling the Switch: Inside the Heat Pump Sales Playbook - MCE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcecleanenergy.org\/de\/event\/selling-the-switch-inside-the-heat-pump-sales-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling the Switch: Inside the Heat Pump Sales Playbook\" \/>\n<meta property=\"og:description\" content=\"Discover what it really takes to sell heat pumps in today\u2019s market! 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